Your Reliable Touch Display Solution Partner

Riyadh reached strategic cooperation with TCL Huaxing

Prev Update date: Mar 29,2021 Next

19 May, Riyadh Group and TCL Huaxing signed a strategic cooperation agreement. Under the principle of win-win cooperation and common development, Both sides will be based on their respective areas of technology, products, market advantages, Mini LED full-directional deep cooperation in four major areas: backlight, Micro LED direct display, LCD commercial display, PCB and other integrated circuit devices.


TCL Huaxing, as a leading enterprise specializing in semiconductor display, has strong strength in LCD display technology and basic research. Liad, as the leading enterprise in the field of LED display, has accumulated deep LED chip inversion, small spacing and Micro LED driving technology, leading the world. This time, the two sides will join forces, set up a collaborative innovation office, cooperate to develop Mini LED backlight modules, as well as COG/MIP models of Micro LED new products, and actively promote the marketization of new products.


Accelerating Micro LED Display Technology UpgradeAfter many years of technical research, Mini/Micro LED display technology has gradually moved towards industrialization and become the mainstream direction of the new generation display technology. The deep cooperation between Liade and TCL Huaxing in Micro LED field is an important step to realize the integration of industrial chain from upstream to downstream, from technological innovation to the implementation of industrialization scale strategy.


Therefore, Liad will work with TCL Huaxing to develop Mini/Micro LED direct display products of the COG model, explore and overcome the technical problems of Micro LED display, and promote the upgrading and innovation of industrial quality.


COG (Chip on Glass) means that the LED chip is fixed directly to the glass substrate and the Micro LED display is realized by TFT drive. compared with COB, the COG process is simplified, smaller in size, and easier to miniaturize, simplify and highly integrated. more importantly, COG based on the glass substrate process, using semiconductor, lithography and advanced copper processes, ultra-fine TFT drive structures can be achieved in large areas; and, if giant transfer technology is applied, the friendliness of the glass substrate is also higher. Therefore, COG technology will be Micro LED show that technology continues to progress the "perfect match ".


Acceleration of Mini LED Backlight Application Market


DSCC release the latest report, with the introduction of LCD TV with MiniLED backlight at home and abroad, backlight technology is expected to develop rapidly in 2021. MiniLED backlight shipments will increase from 500000 in 2020 to 8.9 million in 2021, and total shipments will exceed 48 million by 2025.


Nowadays, domestic Mini LED backlight technology is facing a huge market space LCD display industry transformation and upgrading. It is urgent to accelerate industrial cooperation and form scale economy and application popularization.


Since the establishment of Liad Wuxi Mini/Micro LED display production base (Lijing Microelectronics) last year, Liad has continuously increased its investment in the research and development of Mini LED backlight display technology, and has worked with partners to lay out core materials and process areas to realize the accumulation of technological, product, efficiency and ecological advantages.


This cooperation, the two sides will continue to deepen the research and development of Mini LED backlight technology, jointly accelerate the Mini LED backlight display technology scale production and commercialization process.


Complementary strengths and resources


Create multi-scene industry solutions


Market-oriented, user-centered, liad's cooperation with TCL huaxing will inject new vitality into the display market.


The two sides will build a complete "ecosphere" of display technology in LCD、LED fields, full-scale products and full-application scenarios to provide users with superior audio-visual experience and more intelligent interactive carriers. Both sides will give full play to their advantages in LED and LCD fields, such as display products, core devices, technology research and development, sales channels, etc., in-depth cooperation to help promote the construction of national intelligent city, industry digital transformation to provide a comprehensive, multi-scene display application solution.


In addition, the two sides will set up a strategic cooperation platform to provide more cooperation opportunities for subordinate companies, equity enterprises and ecological partners.


Liad's strategic cooperation with TCL Huaxing, on the one hand, hopes to collide with new technological achievements through technological exchanges, on the other hand, hopes to accelerate the promotion of Mini LED backlight, Micro LED display industrialization process and market application of new products by promoting the maturity of supply chain and reducing manufacturing cost, and jointly lead the global display industry to achieve rapid and high quality development.

Contact us
  • Add: Room 902, 9th Floor, Shenzhou Tianyun Building, Bell Road, Bantian Street, Longgang District, Shenzhen China.

  • Phone: 0755-84827079

  • Email: sales@leadtekdisplay.com

facebook twitter youtube linkedin TikTok