Deep Tianma: the car panel has been supplied with NIO and Xiaopeng, and the development increment is worth looking forward to

Recently, deep tianma said in institutional research, the car market has high barriers, high customer viscosity, car customers to product quality reliability, stability, supplier supply guarantee and rapid response and support ability requirements are high, and these are the company long-term accumulated core competitive advantage.

Deep Tianma said that the company's management attaches great importance to, constantly increase resource investment according to the development trend of the on-board business, strengthen the overall competitiveness of the on-board business system, and established a moat.          

After more than 20 years of hard work, the company with excellent product quality, perfect technical support and high quality and efficient customer service, the company's on-car product quality has continued to be recognized by domestic and foreign customer manufacturers. At present, the supply scope of on-board products has covered the Chinese, European, American, Japanese, South Korea and other major car manufacturers, with which the global international customers (Top24Tier1) coverage rate is 92%, highly recognized by the world-renowned automotive electronics manufacturers such as Continental,Visteon,Bosch; the coverage rate of Chinese independent brands (Top10) is 100%. 

According to Omdia data, the global on-board display market has suffered a severe test, affected by the epidemic and the declining global car production and sales in 2020. However, Shen Tianma has made a breakthrough in adversity. Shen Tianma said that in 2020, the company's vehicle-board business won the champion of overall market (global market share of 16.2%) and instrument items (32.9%), realizing sales revenue growth and the number and amount of new Design Win projects are higher than the same period, and the top competitive advantage of the industry is obvious. At the same time, we can also see that the company has also shown a bright performance in new energy vehicles, such as the company has helped NIO, Xiaopeng, BYD, GAC new energy, Roewe and other new energy brand customer main production models of instruments, central control and double-screen display and other products, the future development increment is worth looking forward to.

"On-board business is the company's transformation and growth." Deep tianma said, the company will continue to actively layout, such as invest more resources to expand large screen production line supporting capacity, increase the proportion of large products, enhance higher complexity of module shipments, high added value products, and give full play to LTPS technology accumulated experience and customer resource advantage, improve LTPS in the field of car, constantly expand the depth and breadth of cooperation with customers, seize the opportunity, further enhance the share in the field of car display.

With the increasing demand for driving safety, on-board entertainment, navigation, and the rapid rise of new energy vehicles, the car market put forward new requirements for car products, the penetration rate of display is also increasing, can see the on-board display technology diversification, product structure, high-definition, multi-screen, integrated touch and personalized development.

Since the 1990 s, Shenzhen Tianma has actively layout the on-board display market, developing and producing black and white products for dashboard; and started supplying TFT color products to car customers in 2010. In addition to seize the macro opportunities of car market development, the company is also constantly improving its ability, based on the rapid rise and importance of the car market, forward-looking car business systematic layout: since 2011 has set up car research and development, quality, marketing (strengthen overseas subsidiary local services), operation team, and set up car production line, strengthen product line planning, production and customer service system, has become one of the important suppliers of mainstream car factory.