Chinese mobile phone brand Realme enters the Brazilian mobile phone market today with high quality and low price

Realme is the fastest-growing manufacturer in the market in 2020, and sales will begin this Thursday (7th).

Brazil's smartphone market added another competitor on Thursday (7th). The Chinese smartphone brand Realme entered the Brazilian market with high quality and low price as its selling point, and competed with other brands such as Samsung, Motorola, LG, Positivo and others.

So far, in addition to Realme Watch S smart watches and Realme Buds Q earphones, the company has also selected Realme 7 and 7Pro smart phones as products for the Brazilian market.

The company learned from the successful experience of other emerging markets, entered Brazil and began to develop in Latin America. According to data from the consulting firm Counterpoint Research, the brand has become the world's fastest-growing mobile phone brand in the third quarter of 2020, and has surpassed Motorola's parent companies, Lenovo and LG, in the global market.

Zhenwo's mobile phone shipments in the third quarter of 2020 increased by 132%, and sales exceeded 50 million units-the fastest mobile phone brand to reach this sales figure in a short time.

In an interview with EXAME last year, Zhen Wo Marketing Director Dong said that this is a strategic choice because there is a lot of room for development. The competition in Brazil is not so fierce. Unlike India and Southeast Asia, major competitors such as Oppo, Vivo, Xiaomi and Huawei have gained a lot of market share.

The marketing director of TrueWo said at the time: "The data of the Latin American market is very different from the market we already have. Lenovo and LG have a large market share in Latin America, so we found that our products have opportunities to promote in this region. In this market, if you want to have a high-performance mobile phone, you need to spend a lot of money.

 Nevertheless, the Brazilian market is still very complicated, it has a very special tax and business environment. Truewo's competitors have established production lines and distribution systems in Brazil. The current economic crisis in Brazil is also a disadvantage.

Just like China's Huawei and Xiaomi, the two companies were frustrated when they first entered the Brazilian market. They will return together in 2019, hoping to gain a place in the Brazilian market. The following year, Nokia, which cooperated with HMD, also returned to the Brazilian market.