LCD panel prices continue to fall, large-screen TVs have fallen even more, and small-screen TVs are unstoppable

The August data released by the market research agency Trendforce shows that the price of LCD panels continues to fall, and the decline of large-size LCD panels is even greater, while the 32-inch small-screen TVs have fallen.

Trendforce pointed out that the price of 65-inch LCD panels fell by $10 or 8% in the first half of August compared with July, and the prices of 55-inch and 43-inch LCD panels fell by $3 to $84 and $51, while those of 32-inch and below LCD panel prices are no longer falling.

LCD panel prices have been falling since the second half of last year, mainly due to oversupply. At the end of 2017, BOE mass-produced the world's most advanced 10.5-generation LCD panel production line, and in 2019, TCL Huaxing mass-produced a more advanced 11-generation LCD panel production line, which promoted China to become the world's largest LCD panel production area, with a global LCD panel production capacity of more than 60% of the market share, but this will push the production capacity of LCD panels to a record high.

On the other hand, it is the development of TV technology. Now, with the rapid decline in the price of projectors, laser TVs have been accepted by many people; OLED TVs have an advantage in the high-end TV market, and microLED (including miniLED) TVs have gradually increased. These TV technologies are gradually replacing LCD TVs, exacerbating the problem of overcapacity of LCD panels.

However, China's LCD panel industry has also ushered in a period of Xiaoyangchun. In 2020, due to the impact of the epidemic, countries around the world have introduced home quarantine measures, and consumers have increased their willingness to buy TVs; at the same time, due to the impact of the epidemic, consumers' income has declined and more Favoring affordable LCD TVs, which has driven LCD TV sales growth in 2020 and the first half of 2021.

 However, in the second half of 2021, the sales volume of LCD TVs has turned down again, and both the volume and price have fallen. Year-on-year -11.5%, which is undoubtedly a huge pressure on the LCD panel market.

At present, the price of 32-inch LCD TVs has fallen back to the price of more than 500 yuan. In the case that small-screen TVs have almost no profits, TV companies are now mainly promoting large-scale TVs, hoping to attract consumers to upgrade TVs to drive sales. The advantage of affordable price is to compete with laser TV, OLED TV, etc. At present, 70-inch LCD TVs are as low as nearly 2,000 yuan.

In addition to the domestic TV and panel industry hoping to boost domestic sales with large-size TVs, they are also actively entering overseas markets. TCL has factories in Europe and Mexico. Hisense has acquired Sharp's Mexican factory to expand into the US market, in order to serve these well. Enterprises, BOE has set up supporting factories in Mexico, and the domestic TV and panel industries work together to promote Chinese manufacturing to the global market.

The two major domestic panel companies, BOE and TCL Huaxing, continue to rely on their own LCD panel capacity advantages to seize the global market, and have also deployed advanced OLED panel and miniLED panel technologies. BOE has become the world's second largest OLED panel company; TCL is The combination of its own panel industry and TV industry promotes the development of miniLED TVs. In 2020, TCL's miniLED TV shipments will reach 400,000 units, ranking first. It expects that this year's miniLED TV shipments will increase by four times to 2 million.

Domestic panel companies are actively deploying OLED and miniLED panel technologies. The reason is that they do not want to continue the previous LCD panel price war, but use advanced panel technology to seize the commanding heights of technology and gain more profits. This is their competition in LCD panel production capacity. Lessons learned later.

Of course, China has also gained huge gains in the development of the LCD panel industry. It is precisely because of the mastery of LCD panel technology that it can gain a leading edge in miniLED panel technology. MiniLED panel technology can use the foundation laid by LCD panel technology.

Of course, China has also gained huge gains in the development of the LCD panel industry. It is precisely because of the mastery of LCD panel technology that it can gain a leading edge in miniLED panel technology. MiniLED panel technology can use the foundation laid by LCD panel technology.

The development of China's panel industry can be said to be an example of the transformation and upgrading of China's manufacturing industry. From the early years of TV companies only doing assembly, to now China has mastered the complete industrial chain of the TV industry, and then advanced technology to keep up with the global pace, it can be expected that in the future China Will take the lead in more advanced technology.