The world's fastest bird, the peregrine falcon, can reach a speed of more than 350 kilometers per hour when it swoops down to catch its prey. However, even with such a fast flight speed, it cannot break the record of the Chinese train; the first flight from the domestic large aircraft C919 was successful. When the domestic amphibious large aircraft AG600 completed the low-speed taxi test, the Chinese large aircraft demonstrated a new dream in the blue sky. If high-speed rail and large aircraft represent China's high-end manufacturing industry going to the world, then there is another unfamiliar field that is becoming a new symbol of China's leadership in the world, and that is China's display industry.


From nothing to a global leader, no one would have thought that innovation and development have allowed Chinese technology companies to create many amazing "miracles" around the world. In the 40 years of reform and opening up, the international footprint of Chinese enterprises has spread all over the world, such as Asia, Africa, Europe, and the United States. This place not only represents the backbone of China's high-tech industry, but also has poetry and distance.


"Going out" to face difficulties and expand overseas markets.


After several years of testing the waters, a Russian subsidiary of a Chinese company located in the Greenwood International Trade Center in Moscow was officially launched, marking another milestone in its globalization.


"With a population of 250 million and a land area of 22 million square kilometers, the long history and civilization and huge market resources have attracted many companies to turn their attention to Russia, a big market that is a bit slow. However, if you want to gain a foothold in overseas markets It's not that easy." Referring to the experience of developing overseas markets over the years, the company's marketing team is joyful with a little sadness: "In the past ten years, how many Chinese companies have come in and out several times, returning with full of ambition but discouraged. For everyone who has fought here, everything is full of miracles."


As a superpower across the Eurasian continent on the “Belt and Road”, the Russian market has attracted the attention of many high-tech companies. However, it is difficult to truly open up the market. Investment in the Russian telecommunications market once stagnated, and foreign manufacturers There is hardly a decent order in the local area, and many big manufacturers facing survival difficulties have chosen to withdraw their investment. Since entering Russia, the company has joined hands with local operators to focus on the big video strategy, began to popularize 4K in Russia and the CIS region, and actively promoted the application of 8K ultra-high-definition display. Not only that, but also quickly cooperate with international and local well-known enterprises to continuously expand the market in the fields of display and smart systems, and provide high-quality products and services for customers and consumers in Russia and the CIS region.


"At that time, we learned that Moscow had the need to install digital signage for the subway. Our team went through more than 30 technical and business reviews, conducted prototype demonstrations, tests, and launched products and services that meet local needs. Now we have become Russia's former CIS. It is the exclusive supplier of national rail transit projects in the whole country, and radiates from Moscow to further places. Expanding the overseas market is hard, but there are no more difficulties than methods, and the road is far away than persistence. We will face more challenges in the future, but we will always be unafraid of challenges and rise to the top. " This company is BOE. Today, whether it is subways, buses, railways, banks, post and telecommunications offices, galleries, and cinemas, BOE's display product solutions can be seen in           


BOE promotes 8K UHD display in Russia


In fact, this is just a microcosm of BOE's global expansion. From Japan, South Korea, and Singapore in Asia, to the United Arab Emirates and Indonesia on the "Belt and Road", to the United States, Germany, the United Kingdom, France and other European and American markets, now BOE subsidiaries have in 19 countries and regions. In recent years, BOE's business in overseas markets has continued to grow. Taking 2017 as an example, BOE's business growth in America, Asia, and Europe was 63%, 52%, and 45%, respectively, and the internationalization process continued to accelerate.


Speeding up internationalization, China leads the world in these fields


In recent years, the pace of China's globalization has accelerated, and it has won many "bests" in the world in the fields of high-speed rail, aviation, and electronic information. The train Hyeperloop planned by SK is even faster and can be called the fastest train in the world; in the field of aviation, China's large-scale fire-fighting/water rescue amphibious aircraft AG600 is the largest amphibious aircraft under development in the world; in the field of electronic information, China has become the world's largest consumer market and production base for terminal products, and has formed a number of powerful multinational companies and well-known independent brands such as Huawei, BOE, and Haier.


As the core component of terminal products, liquid crystal displays account for about 70% of the cost of displays. Once, Chinese terminal manufacturers were firmly restrained by foreign companies. Over the years, under the leadership of BOE, China's semiconductor display industry has continued to grow bigger and stronger, not only leading the world in 8K, flexible AMOLED and other fields, but also ranking in the forefront of the world in terms of shipment volume and shipment area. According to data from IHS, a global market research organization, in the first half of 2018, BOE ranked first in the world in terms of shipments in smartphone LCD screens, tablet PC screens, notebook PC screens, monitor screens, and TV screens.



BOE develops the European market, and promotes smart retail solutions with its subsidiary SES


As a global company, today's BOE does not stop at "display", but continues to expand in areas such as smart retail and health services. At Place Vendôme in Paris, France, BOE's IoT solution for smart retail has once again been displayed on the global stage with a brand-new image. From MediaMarkt, the largest consumer electronics supermarket in Europe, to world-renowned supermarkets such as Carrefour, casino, Bio c Bon, COOP, JYSP, Walmart, Hema Xiansheng, etc., more than 16,000 stores in more than 55 countries around the world can experience the experience The smart retail system solutions provided by BOE bring smart shopping experience to consumers around the world.


 Independent core technology to make internationalization go farther and more stable


A Harvard University research report on the core competitiveness of successful international companies states that "90% of successful international companies have their own core technologies." Compared with European and American companies with more mature intellectual property rights, it is particularly important for Chinese brands to master core technologies in the process of entering overseas markets. In recent years, there have been frequent patent lawsuits between Chinese companies and multinational giants in the field of mobile phones and home appliances. These incidents prove that in the high-tech field, only with our own core technologies can we be independent and go further on the road of internationalization. .


  BOE (BOE) ranked 21st in the patent ranking of IFI Claims


 In the years of "going out", Chinese companies have become more and more aware of the importance of core technologies. BOE proposes that "technology does not necessarily win, and technology does not necessarily lose." Innovation is the only way for an enterprise to survive and succeed. Huawei's international thinking is to take core technology as the basis and premise of internationalization. Today, Huawei and BOE have become two highly innovative international companies. According to US commercial patent data, only two Chinese companies entered the TOP25 in 2017: Huawei (20th) and BOE (21st). Among them, BOE US The number of patent authorizations reached 1,413, a year-on-year increase of 62%, making it the fastest growing company in the US IFI Claims TOP50 for two consecutive years.


For Chinese companies, the road to globalization is not as simple as entering overseas markets for their products or services, but requires strong support from core technologies to go further and more steadily in the global market. We expect that more highly international Chinese companies will shine on the international stage and create more miracles.


The above is reproduced on the Display Network (thanks)